The Repositioning of Burberry – Get into the world of Luxury Goods
repositioning Archives - Retail in Asia
Turning around Burberry: The ups and downs | Vogue Business
Will Burberry's chief take the va-va-voom with him when he leaves? | Financial Times
Has Riccardo Tisci's Burberry show at London Fashion Week rejuvenated the 162 year-old house? | South China Morning Post
Burberry performance up with brand repositioning - Fibre2Fashion
Burberry — Repositioned and Reclaimed | by Franco Buhay | Medium
Strategy - Burberry
Asian travel retail helps keep Burberry on track amid repositioning : The Moodie Davitt Report -The Moodie Davitt Report
Mark Ritson: Burberry's luxury repositioning won't work, it's not in the brand DNA
The Government's Impact on the Aviation Security Efficiency | Business Paper Example
Unpacking Burberry's New Strategy | BoF
Analysis of business activity: Burberry
Turning around Burberry: The ups and downs | Vogue Business
Was this rebranding really needed, Burberry?
Ahead of new CEO arrival, Burberry sales growth slows | Vogue Business
6 Lessons From Burberry on Reviving a Dying Brand | by Lazarina Stoy | Better Marketing
Burberry's new designer transforms the storied brand with new logo and monthly digital product debuts | South China Morning Post
Burberry's Repositioning Strategy (pdf)
Burberry's sales plunge 80% as coronavirus halts luxury shopping
Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
Burberry Business Model
Rebranding strategies and their boomerang effect—The curious case of Burberry
Strategy Shift: Burberry Signs License With Coty for Beauty Business – WWD
How Burberry is Reinventing Itself
Asian travel retail helps keep Burberry on track amid repositioning : The Moodie Davitt Report -The Moodie Davitt Report
